In 2016 ZATUS identified an opportunity in the wholesale pharmaceutical industry, created by the differential pricing structures of manufacturers.
The business philosophy of Our Group is to represent selected pharmaceutical manufacturers from Europe, USA and India and market their products exclusively in the North Africa Countries and Mainly Libya Market through a sales force of over 40 representatives. These representatives cover the entire medical field of doctors, hospitals, nursing homes and retail chemists. In addition our Group has established an excellent relationship with both the Government and Non-Governmental agencies as supplier of quality healthcare products.
Our vision is to become a leading provider of the highest quality of pharmaceutical products from all over the world in Libya and the larger North African region. We constantly strive to achieve this vision through applying high standards of customer service, high levels of transparency, accountability and constant value systems when dealing with both the manufacturers represented and the customer we are serving. Our products we have high quality products which we offer at very competitive rates. We will have a wide range of pharmaceutical products that will cater to every medical need that may arise. Some of the products we will have it in stock.
ZATUS and its Partners have set up a model whereby we effectively market products from different manufacturers without conflict of interest. All the manufacturers represented are assigned a separate team of qualified medical sales representatives to enable a “focused” approach in the marketing of products and the attainment of the individual product targets.
Our Group have well-trained sales representatives with a complete knowledge of the product lines they handle. We also support Physicians and Pharmacists by providing information on the new products to be launched in the Libyan market.
Our Group has a dedicated marketing team that develops and implements a comprehensive marketing strategy for our brands. They work to set and achieve goals through a detailed and intricate marketing plan that focuses on building product awareness and demand. The ultimate goal is to move products from concept to customer. Our marketing team covers both on the ground traditional marketing efforts and marketing in the digital sphere, working hand-in- hand with our highly trained medical sales team.
Our highly-qualified medical sales teams, all of whom have professional medical or pharmacist backgrounds, undergo extensive training to ensure a comprehensive, in-depth understanding of the product. They cover all the different sales channels for the product, including direct specialist detailing, pharmacy sales, and direct to consumer sales.
All our activities are managed through strong, fully-integrated, data-driven platforms to continually optimize our approach and strategies, and ensure all of our decisions are well-informed and relevant.
Our regulatory team handles all stages of the regulatory requirements around bringing partner brands to the region. Our team is up-to- date with the registration procedures and regulations that govern the industry. We handle all initial registration procedures and ensure proper submission and follow up to final registration with the relevant government authorities in the region. We continue to handle any necessary changes and updates as they arise. In collaboration with our in-house legal counsel, we ensure full compliance with no deviation from any local or international laws. Our Registration Department deals with the Ministry of Health (MOH) of Libya ensuring that all regulatory requirements are met with. This enables us to quickly bring out our pharmaceutical products into the Libyan healthcare market.
We work with a wide network of retailers and distributors, leveraging our long-standing relationships with them to bring products to the appropriate target market. We have open accounts with all private and government outlets, individual clinics, pharmacy chains, and individual pharmacies ensuring brand visibility and presence across the various supply chain channels.
Our Group assures our products are secure throughout the supply chain process by being in complete control of each stage. We ensure product availability through all the appropriate channels. Our in-house teams understand the unique nature of each product, and handle them accordingly
We extensive experience as a pharmaceutical distributor allows us to manage the responsibility of warehousing and logistics for our suppliers to help them achieve their productivity goals. Our suppliers can confidently focus their time and energy on their core business, trusting us to handle storage and distribution.
With access to our state-of-the-art warehouses, our suppliers never have to worry about overproducing and exceeding their storage capacity. What is more, suppliers only pay for the products they actually store rather than the warehouse itself.
All of our temperature- and humidity-controlled warehouses are equipped with fire safety and pest control systems as well as 24-hour security surveillance. In addition to meeting our temperature-controlled supply chain standards, our warehouses and delivery fleet also comply with good storage practices (GSP) and good distribution practices (GDP) established by the World Health Organization.
Always seeking to provide the best quality of service, we also offers suppliers’ value-added services and solutions tailored to meet individual needs regarding bundling, repackaging, overprinting, supply of trained labor and telesales.